Kenneth Goodgame Bringing Big Things to True Value
True Value is one of the most iconic brands in hardware marketing today. This legendary name has earned its reputation for service, value and customer engagement though clear message presentation and effective branding. Kenneth Goodgame led this marketing campaign to record successes. As Senior Vice President and Chief Merchandising Officer from 2013 to 2015 his experience and skill made a significant difference in customer engagement and employee involvement in mutual satisfaction.
Putting his BS in Marketing from the University of Tennessee Goodgame applied skill and learning to the benefit of hardware-related corporations and True Value’s premier position as America’s most well-known hardware vendor shows.
Its local reach and customer-oriented focus makes its success notable in a world of big box stores and marketing. Generating owner and employee enthusiasm and making this transferable to customers and converting them into permanent clients was a goal of Goodgame’s service. With its origins in 1948 True Value today shows how the hardware retail industry and has been transformed into a customer service format with contractors, homeowners, do-it-yourself enthusiasts as beneficiaries.
Today True Value includes equipment rental service as an extension of involving customers in an ongoing relationship for goods and services for home improvement. Marketing is a never ending process of engagement and communication and True Value has invested effort into increasing and creatively seeking ways to attract home improvement customers.
True Value includes garden and landscape marketing through Home and Garden Showplace with its own band of horticultural management products and over 260 individual stores. True value’s distribution network serves its retail store owners and customers with quick supply and re-stock of sale and popular items.
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