Doe Deere, CEO and founder of the makeup brand Lime Crime, is the self described “queen of unicorns” and she more than looks the part. Her hair color is an every changing array of shades from pale pink to bold bright blue. Her makeup is bold, and artistic. Doe Deere rocks these colors like she was born wearing them. The look she creates manages to be polished, as well as all about fun and fantasy.
Lime Crime specializes in bright, bold makeup colors with a healthy dose of glitter. Products include their Diamond Crusher Lip Topper, which is exactly what it sounds like: the boldest, most glittery lip color you have ever laid eyes on. Their Velvetine Liquid Metallic Lip Color has the soft, matte finish of rose petals. The colors range from the dusty lavender mercury, to the bold golden xenon. In addition to being eye catching and unique, Lime Crime’s products are 100% vegan and cruelty free.
Doe Deere moved to the US from Russia when she was seventeen. She lived in New York City from 1998 to 2012. While she lived in New York she worked as a musician. She met her husband, and business partner when they were in a band together during that time. She credits their unique ability to collaborate with the time they spent playing music together.
In 2008, when makeup trends were all natural, natural, and more natural Doe Deere went in search of something a little bolder, and more fun. When she discovered that her only options seemed to be different shades of beige lip gloss she started making her own makeup. She was surprised and how much other women gravitated toward her candy colored creations. That’s when she realized that a makeup brand specializes in exciting, fantastic colors could be a viable option and Lime Crime was born.
Doe Deere also has a background in fashion that has informed her understanding of makeup and hair. She studied fashion design at FIT in New York City, and while she was there she realized that makeup, hair, and clothing are all interrelated parts of creating a fashion statement. Many women view makeup as something that should be invisible, but Doe Deere views makeup as a vehicle for self expression. Her hope is that the women who buy Lime Crime are able to use the bold, unexpected colors to express themselves more fully.
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