Nathaniel Ru is the co-founder of Sweetgreen. He founded it with two buddies from college. They all attended an entrepreneurship class together. At Georgetown University, they realized that there was not enough options for healthy and high quality food.
Therefore, when they left college, they decided to stay in the area and open up an eatery that offered such food. This eventually grew into the well known food chain store called Sweetgreen. It serves simple, healthy and seasonal food.
It works with a model that other food chains in the country are looking at and wishing they can emulate. The thing is, this is the kind of model that will let food chain stores succeed in today’s day and age.
The fact is that young people, and even older people, are now interested in things such as healthy food that is organic and which is not heavily processed. They are also interested in food that is locally grown and wholesome for the body. Sweetgreen offers this kind of food.
Sweetgreen also knows how to use technology to increase revenue. They have a website and a mobile app. The interesting thing is that around thirty percent of all their orders come through their website or mobile app. This shows that a lot of people are making orders online. Other food chain restaurants can emulate this and incorporate technology into their business.
Another aspect of Sweetgreen’s modern business model is the way they interact with customers. Nathaniel understands that in order to satisfy customers, they need to understand them. In order for that to happen, management has to actually meet with their customers instead of just reading reports that are given to them by people who actually work in the stores. Learn more about Nathaniel Ru: http://nrn.com/power-list-2016-Jammet-Neman-Ru and http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/
So, once a year, all five offices of Sweetgreen close down. The people in the offices then go into Sweetgreen stores and actually work there. They get a chance to interact with customers and see how the business works on a daily basis. This lets them discover issues which can use some improvement.
Nathaniel Ru is a well known entrepreneur. He started Sweetgreens at a very young age. At a later time, he started Sweetlife. It is a music festival with lots of food. The best chefs come from all across the country. It attracts around twenty thousand people every year. This makes it the largest food and music festival in the United States.